EVERY JEWELLERY HAS A STORY! WHAT’S YOUR STORY?
We humans perceive and understand our world through stories. Stories help us relate to each other, both exponentially and by connecting with other people’s emotions.
Jewellery is a lot about storytelling - the technical characteristics like material or production technique are an afterthought. You can not justify a jewellery's existence with certificates, patents, mechanism or its inattentiveness. In fact putting too much emphasis on the technical information would spoil the experience and impression by cutting off an emotional part.
Jewellery buying is one of the most spontaneous and purest expressions of our deeply-rooted admiration of beauty, however irrational it may seem. A jewellery has to sell itself with the help of emotions it elicits, the desire it is capable of rousing: in short, it has to capture your heart in one glance.
The narrative thread in creating jewellery is as important as the design. Even if a jewellery piece has an amazing design, it is not enough. The story gives it a meaning! People are hungry for stories. As the story enhance, people can evidence a journey of the design and its creator. It creates an invisible connection between the creator and the wearer.
Everyone at FAB ATELIER believes that beautiful jewels are created in an amazing way. It all starts with the creator's unique vision and idea... than the producers help this idea to become real and after all, the person, who is wearing it knows the whole story behind the jewellery creation.
There are so many amazing untold stories. Let´s start telling them…