Sarita & Co.

Sarita & Co.

This is the story of the creative mind behind Sarita&Co. jewellery brand, Co. stands for the place where I was born and for company, which represents society, random people who I like to observe and learn from them. I am Sarita, I'm here to bring you all the good vibes from the tropic. My roots are originally from Colombia, where people always dance and shout loud. I consider myself a nomad, I love to meet and observe other cultures, and share mine too. I come from a very traditional and artistic family, my sensitive for arty and handmade techniques has always run through my veins, thanks to my roots and my family, I've always stand for ethical handcrafted unique products with a social purpose... But let me tell you when I started with this hobby that has become my passion... My firsts steps in jewellery were back in 2010, when I started to materialised in wax all the shapes I see, mostly nature forms as sea animals. Then in 2012, a contemporary artisan fed all my creativity and guided myself through all my learning process. Looking for a different rhythm of life, I lived in Italy, where I learnt theoretical Branding concepts, I realised reality is another story. At the beginning, I was making excentric and unusual jewellery, with the time and my experience observing other cultures, my designs have become more refined and exquisite. Nowadays, I winded up in the Austrian Alps, where there are also colourful houses, and where the mountains dance with the starry sky. I'm collecting life experiences, developing my passion for jewellery and making my dreams become true, working for a jewellery start-up and now I'm finally chasing my dream of becoming a jewellery brand. My biggest dream is to help and support the creators of traditional craftsmanships, those who have blessed hands and humble hearts.